Design Basics
A beginner-friendly programme for people who want to understand what design really is and explore design as a possible career.
A Strong Starting Point for Aspiring Designers
This programme is suitable for beginners who are curious about design but do not know where to begin.
It helps learners understand how designers observe, think and communicate before focusing only on software or tools.
- Students exploring design as a career
- Beginners with no formal design experience
- Creative learners who want stronger fundamentals
- People who want to understand whether design is the right career path for them
Build the Foundation of Strong Design Thinking
The Designer’s Mind
- What graphic design really is
- Designing versus decorating
- How designers think
- Communication
- Observation
- Creative point of view
The Power of an Idea
- Idea versus execution
- One big thought
- Asking questions
- Avoiding copy-paste creativity
Understanding Visual Communication
- Hierarchy
- Balance
- Contrast
- Scale
- Space
Typography
- Fonts
- Font pairing
- Hierarchy
- Readability
Colour and Emotion
- Colour psychology
- Colour combinations
- Mood
- Purpose
Develop a Strong Designer’s Eye
By the end of the programme, learners will have a clearer understanding of design, visual communication, original ideas, typography and colour.
They will be better prepared to observe design critically and decide whether they want to continue developing design as a professional skill or career.
Live Online Weekend Learning
The programme is designed to make learning simple, practical and easy to understand for beginners.
Learn the Thinking Before the Tools
Understand what design really means
Learn the difference between decorating something and communicating through design.
Develop observation
Begin noticing hierarchy, contrast, balance, typography and colour in everyday visual communication.
Build original ideas
Learn why a strong idea matters before execution begins.
Create a stronger foundation
Develop the understanding required before moving into more advanced creative learning.
What Comes After Design Basics?
Learners who want to build stronger creative thinking, concept development and visual storytelling can continue with the Design Foundation programme.
Ready to Understand Design From the Ground Up?
Submit an enquiry to learn more about the Design Basics programme.